20.1.12

day five



my final day in berlin meant running around trying to fit in everything that we hadnt managed to! the morning was spent going to premium and seek,  the tradeshows we hadnt been to yet. we had to register for premium, but getting accepted was a lot easier. premium wasn't as big as bread & butter but we felt the brands were kind of looking down on us... (see post). after we finished at premium, we headed to seek which was next door (see post).

after visiting the tradeshows, we headed to mitte in the search for some more shops. discovering a different area of mitte, we found some amazing menswear boutiques. surprised how we didnt find these before; soto, happy shop, a cool sportswear store with Y3, stella mccartney/adidas and more cheap monday stockists in a store called pauls boutique (not the brand). nike was everywhere in these menswear stores. the visual merchanding in berlin is not over the top, in your face like it can be in london- it's more subtle and lets the consumer come to them instead of bombarding people with promotions; everything was very low key about the stores we visited, it was like none of them wanted to be discovered, and those that knew about them was there core and loyal consumer. 

in search for amazing magazines, we went back to bread & butter only to leave it too late- all the decent publications had gone and the brands were packing up. i managed to pick up a few i hadn't heard of before, but nothing like 032c and S that i paid good money for. our final night was spent eating, chilling and sorting through all the publications we wanted to take back with us! we had a bright and early flight to return back home.

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