20.1.12

premium


premium tradeshow

on entrance to premium, there seemed to be a lot of buzz outside and a fair amount of people going in. the space for this tradeshow was no where as big as bread  & butter but still it took a long time to go around! the stalls were all quite close together and compact, and i felt like the brand representatives were very judgmental and not friendly at all. however, the visuals at 'sleep is commercial' were interesting, using black balloons to join fixtures together. jeffrey campbell's stall was where we spent the most time, looking at flatforms and statements lita boots. premium was my least favourite tradeshow as i didn't feel welcomed in by the brands.

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